MARKETING IDEA DISCUSSIONS

5245 Brawner Pl. Alexandria, VA

Debi Dicks
(703) 801-2725
[email protected]

NOTES

1) Differentiate the Listing

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    4 Levels with private setup - great for roommates and or in-law suite (highlight the full baths & bedrooms)
  • 4 Level Townhouse with Private Setup upper 1, 3 and 4th levels. ) Maybe change description to highlight this 
  • Bedrooms with wood floors - great for kids with allergies
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    What does the neighborhood offer?- Highlight the area as well as the home. 
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    Video & Facebook Ads?

2) Unique Offer

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    $5,000 in closing costs, unique opportunity & savings if you settle before 2019
  • 1 Year of HOA Fees Paid? ( Trying to come up with some enticements..) 
  • Unique qualification (own this home with $XX down and $X/mo) - Buy this before interest rates go up? Does the lender offer any unique programs? 
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    Lower price vs average 4 bedroom home and advertise it as such (make it look like a bargain!)
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    Buy this home and I will [Your Offer] 

3) Rent vs Buy Opportunity

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    Rents in the area for 4 level, 4 bedroom, 4 Full, 1 1/2 bath... 
  • Buy before rates go up
  • Maybe lender can provide some details here?

4) Lifestyle of Cameron Station

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    What is it close to (target renters nearby) - Radius area  of renters. 
  • Highlight Cameron Station - unique features - What does HOA offer, Lots of Parks nearby, commute etc.. 

Social Media Ads - Depending on Budget and Time..

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    Run 2 -3 different ads and see interest/leads - Does Debi have a way to capture leads? 
  • Directing Ads to Landing Page/Property page and Tracking.. ( does she currently have this?)
  • Facebook recommended - target renters nearby
  • She has Social Media channels setup - Blast listing information to social media channels..

Communication

November Updates

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    11/1 - Discussion for Cameron Station Listing
  • 11/2 - Created Marketing Updates page & discussed Property Website for tracking and directing listing to.
  •  11/2 - Email from DD - $2,000 CC credit from lender 
  •  11/6 - Property Page and Ads created. Received Mouse On House Link and updated page. - Obtained domain - http://CameronStationAlexandria.com/
  • 11/8 - Started 2 Facebook Ads, running $50/each until 11/14

Advertising

Website views

People reached

Times your ad has been seen

$50 Budget

CLICK IMAGE TO VIEW LARGER

(VIDEO PREVIEW)

Website views

People reached

Times your ad has been seen

$50 Budget

CLICK IMAGE TO VIEW LARGER

Previous Ads

Ad Stat Ideas and Predictions

  • Alexandria, Arlington  /  25 - 40 yo  /  Exclude Recently Moved
    $50 - 1,200,000 Reach  /  1,200 - 6,400 Reach Daily   /  28 - 160 Landing Page Views
  • Alexandria, Arlington  /  25 - 40 yo  /  Parents  /  Married & Engaged   / Exclude Recently Moved
    $50 - 350,000 Reach  /  970 - 3,600 Reach Daily  /  14 - 88 Landing Page Views
  • 5245 Brawner Pl. Alexandria, VA  /  25 - 40 yo  /  Exclude Recently Moved
    $50 - 930,000 Reach  /  1,400 - 6,500 Reach Daily  /  24 - 150 Landing Page Views
  • Analyze Ads to see demographics and response - Modify accordingly

SOCIAL MEDIA POSTS & SHARES

Posting to Social Media Posts -- Link to Property page - Track Demographics and Effectiveness of Ads, Posts and more..

Posts coming soon

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