There are three main strategies to make an online marketing campaign successful: (1) traffic generation, (2) lead generation and (3) lead nurturing.
Lead generation is focused on conversion optimization of your website and using and testing calls to action to produce more leads.
Lead nurturing is a system for continuing a conversation with a prospect from initial contact until the person is ready to become a client. By providing useful information and keeping your name / brand in your prospects’ minds you stand a much better chance of converting that lead at a future date.
One strategy that can, and should, be used throughout all of these three of these to make them as effective as possible is content marketing. Given the amount of topics and relevant information that real estate professionals can use to provide valuable content, content marketing remains as a staple for producing traffic, leads and sales.
Below are 3 primary ways to use content marketing to nurture, and convert, your real estate leads.