Facebook is one of the most widely used social networks in the world. Recently reported to have over 300 million active users, Facebook is quickly becoming THE social destination for online users. With so many existing active users, and new users signing on each day, the amount of opportunity for acquiring new clients, friends and business contacts continues to make Facebook an essential component of an effective online marketing strategy.
With just about every real estate transaction starting with some type of online search, real estate professionals, home buyers, sellers and investors all rely very heavily on the Internet when it comes to completing a real estate transaction. Now, with the advent of social networking, it is more important than ever that real estate professionals get involved with the most beneficial social communities. Facebook is one of those communities and we are going to let you in on some effective tips to use Facebook to market your real estate business.
Sending virtual pokes, throwing virtual sheep and battling virtual zombies aside, Facebook is an amazing platform for marketing any business, especially real estate. With over 300 million active users, real estate agents and brokers are sure to be able to find new clients through the vast network of home buyers, sellers and investors that use Facebook.
Before you can effectively use Facebook to market your real estate business, it is important to embrace the network for what it is and use its features and reach to your benefit. To help you get to this point, we feel the need to debunk some myths about the platform so you can sidestep any distractions that may be keeping you from using Facebook effectively.