MARKETING UPDATES

1613 Chickasaw Pl NE Leesburg, VA

Jeff Lubell
(703) 999-8707
[email protected]

Update videos 

10/13- Update

10/9- Update

Carry Costs = Mortgage+Property Taxes +HOA+Insurance +Utilities 
Correction on Estimated Net Proceeds: The numbers were reversed on accident. 
Potential Appraisal impact with the homes that have sold in the Neighborhood and on the same street with more square footage and some updates.

What do Appraisers look for when valuing properties: https://homeguides.sfgate.com/house-appraiser-look-for-2828.html 

9/24 - Update

NOTES

September Updates

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    9/13 - Meeting with Client
  • 9/15 - 3D Scan Created
  • 9/16 - Marketing Questionnaire completed & Received
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    9/17 - Property Site Created with 3D 
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    9/18- Client Status Page created and updated.9/1
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    9/18- Meeting with Jeff & Judy to review Neighbors Open, Write up, Pre-Marketing @ First Watch - Also discussed Zestimate and pricing: 
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    Julie will provide neighborhood infographics and provide other information to be included in the mailers 
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    9/18 - Jeff discussed Title Company sponsorship and materials from Key Title - They will send over materials to include. 
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    9/19 - Ayda sending how to update Zillow Zestimate Video to client
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    9/20 - Discussed Neighbors Open and Timelines - we will hold off on doing Neighbors open until we hear from client
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     9/21 - Created Video Tour of Property. Uploaded to Youtube & Property Website

October Updates

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    10/4 - 15 Brochures ordered from Homevisit
  • 10/5 - Brochures picked up by Jeff. Open house flyer created for Julie. Open house flyer adapted for Zip Your Flyer. Zip Your Flyer order placed for Loudoun County & NOVA. Social media posts scheduled for the weekend. 2 Facebook ads scheduled for the weekend.
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    10/8 - Offer Received. 
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    10/9 - Discussion with the agent - Video for client created. Discussion on counter offer.
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     10/11 - Discussed marketing strategies to generate some interest and 10/21 Open House
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     10/12 - Updated flyer for Open House
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    10/12 - Created social media posts, boosted 3 posts for $10 each until 10/21 and started a Facebook ad for the property for $25 until 10/21
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    10/13 - Discussion with Jeff on lack of interest and showings. Created Video update for client.  

Zestimate

  1. Go to https://www.zillow.com/sellerlanding/edityourhome/
  2. Enter in your Property Address & Submit
  3. Claim the property as yours 
  4. Update missing or wrong info
  5. Submit for Update...

Pre-Marketing Limited due to Client requests/timing. 

Post on TAN - Top Agent Network to reach top 10% of agent before the property goes on the market.  Posted - 9/21

Top Agent Network Post

Social Media 

Post on Coming Soon Properties, Agent share and notification facebook groups

Zillow Coming Soon

Enter the property as coming soon in Zillow to measure interest and start the marketing for the property.  
You must be a Premier Agent to be able to do this. 

Posted 9/21 - Click Here to see the listing
Removed due to agent/ & clients request.

Direct Mail

Mailers with Coming Soon Notification - or Open House etc will be shown here

Neighbor's Open

Invite neighbors to come see the new home. Create invitations/mailers.

MRIS Brokers/Agents

Entered into COMING SOON IN MRIS - for all Agents in VA/MD/DC to see the coming soon property notification. 

Property Marketing Materials

Property Page

Brochures, 3D, Floorplans etc are located on this page - Demographics, hits and views are tracked to measure effectiveness of of different marketing efforts. 

CLICK HERE TO SEE:
Leesburg VA Homes

Video Walkthrough

Trifold Brochure

Text Code

Code Set up in kvCORE

Text "1613" to (703) 215 - 1475

Floor Plan

Advertising

Sent to 5,766 agents in Loudoun & Northern Virginia with Zip Your Flyer

Potential Buyers 

Facebook Ad - $25 total until 10.7

Views: 1,889

Clicks: 39

Created for the Open House. Printed in color by Julie.

Renters

Facebook Ad - $25 total until 10.7

Views: 1,462

Clicks: 45

Upcoming Open House and Property Ads 

Different styles of ads are being tested to see which brings more response and also to check out the demographics of response. ( Age groups, locations etc) 

BOOSTED $10 until 10.21

Views:

Clicks:

BOOSTED $10 until 10.21

Views:

Clicks:

FACEBOOK MARKETPLACE

Views:

BOOSTED $10 until 10.21

Views:

Clicks:

Facebook Ad - $25 total until 10.21

Views:

Clicks:

SOCIAL MEDIA POSTS & SHARES

Utilized different images, mix of video and photos, 3D etc. to see which post creates the best results. Click an icon to view those postings.

OCTOBER 1 - 7

OCTOBER 8 - 14

OCTOBER 15 - 21

OPEN HOUSE, BROKER'S & NEIGHBOR'S OPEN

Open House 10/7 1 - 3PM

Open House 10/21 1-3PM